Marketing your business these days means writing a lot of copy. From blogs to emails to social media captions, writing copy can easily feel like a full time job! If you are like me, you probably aren’t a trained copywriter, and writing may or may not be one of your favorite weekly to-dos. I hear …
Are you a business, or a brand? Some folks might say, Nicole, that’s the same thing. Well, I beg to differ! There is a big difference between a business and a brand, and once you grasp that difference, you’ll have the power to transform your business into a brand that is ready to make its …
As business owners, it’s common to try to hide behind our brand name and logo. A place of business has no room for personal messaging… or does it? Marketing is changing, and adding personal touches to your brand is more critical than ever before. Customers want to get to know the person behind the business …
You’ve heard it before “Be Authentic” “Be Real” “Be You.” Authenticity, by definition, is being real, or genuine. Being real and creating authentic content can form a deeper connection with your customers, encouraging brand loyalty. However for many, posting on social media can add an element of stress resulting in IG video anxiety. You don’t …
6 Tips to Achieving Authenticity in Your Social Media Marketing Read More »
Pictures by Abbie Takes Pictures and Emily Powely
