Brand Strategy

Introducing the 12-Week Branding and Marketing Intensive!

Friends, it is such an exciting week! I am beyond excited to share what I’ve been working on actively for MONTHS. In reality, the past 15 years of my career have set me up for this moment!  I am hosting a 12 week fully-immersive branding and marketing intensive, specifically for empaths, intuitive, introverted and sensitive …

Introducing the 12-Week Branding and Marketing Intensive! Read More »

6 Tips to Achieving Authenticity in Your Social Media Marketing

You’ve heard it before “Be Authentic” “Be Real” “Be You.” Authenticity, by definition, is being real, or genuine. Being real and creating authentic content can form a deeper connection with your customers, encouraging brand loyalty. However for many, posting on social media can add an element of stress resulting in IG video anxiety. You don’t …

6 Tips to Achieving Authenticity in Your Social Media Marketing Read More »

Why you need a strong brand mission statement (and how to write one)

If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your values, history, and ideals into your brand is an important way to differentiate yourself and establish a strong brand identity. One thing that is foundational to any business, and is …

Why you need a strong brand mission statement (and how to write one) Read More »