Your brand identity is more than your logo, color palette, and fonts. Images play a huge role in conveying your vibe and style to your clients, which is why I’m such a huge fan of having professional brand photos taken. Although a quality photographer that specializes in branding shoots can seem a bit expensive, I …
Is it time to update your brand? As your business changes over time, it’s necessary to revise and update your strategy. Your brand is no different, and it might need a “refresh”, or sometimes a complete overhaul, to ensure that your brand identity it is still in alignment with your goals and purpose. Now, I …
Does Your Brand Need a Refresh? Read this to find out. Read More »
When it comes to your ideal client, does it ever feel like an elusive or completely abstract idea? You probably know that it’s important to define your “target audience”, or as I often like to say “spirit animals”, but the question is how do you actually do it in practice? The more that you get …
When most people think of branding, what immediately comes to mind is a logo or color palette. While I think that it’s truly what’s on the inside that matters most (AKA your brand message, persona, and voice!), having a strong visual identity is really important when it comes to establishing your brand. The goal here …
Friends, it is such an exciting week! I am beyond excited to share what I’ve been working on actively for MONTHS. In reality, the past 15 years of my career have set me up for this moment! I am hosting a 12 week fully-immersive branding and marketing intensive, specifically for empaths, intuitive, introverted and sensitive …
Introducing the 12-Week Branding and Marketing Intensive! Read More »
At my agency Halcon Marketing, we often get asked “How much for a logo?” but rarely “How much for brand messaging strategy?”. As a die-hard brand strategist, this hurts my soul juusst a little bit (okay, maybe a lot!), because I know how vital brand messaging is in creating a true brand. When it comes …
Are you a business, or a brand? Some folks might say, Nicole, that’s the same thing. Well, I beg to differ! There is a big difference between a business and a brand, and once you grasp that difference, you’ll have the power to transform your business into a brand that is ready to make its …
You’ve heard it before “Be Authentic” “Be Real” “Be You.” Authenticity, by definition, is being real, or genuine. Being real and creating authentic content can form a deeper connection with your customers, encouraging brand loyalty. However for many, posting on social media can add an element of stress resulting in IG video anxiety. You don’t …
6 Tips to Achieving Authenticity in Your Social Media Marketing Read More »
If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your values, history, and ideals into your brand is an important way to differentiate yourself and establish a strong brand identity. One thing that is foundational to any business, and is …
Why you need a strong brand mission statement (and how to write one) Read More »
Pictures by Abbie Takes Pictures and Emily Powely
