It’s a question I get asked all the time: which marketing apps do you use? What’s your favorite social media scheduler or email provider? How do you manage your workflows? I know that handling the technology-side of business and marketing can feel overwhelming for some entrepreneurs, myself included! But, once you find the right system …
Marketing your business these days means writing a lot of copy. From blogs to emails to social media captions, writing copy can easily feel like a full time job! If you are like me, you probably aren’t a trained copywriter, and writing may or may not be one of your favorite weekly to-dos. I hear …
The blogging landscape has gotten a lot more competitive in the last several years, which has led small businesses to wonder whether this strategy is still viable for growing their business. My short answer is … yes! Having a blog can provide so many benefits to you and your business. Read on for a few …
Blogging Isn’t Dead: Here’s Why Your Business Needs One Read More »
In the digital world, capturing (and keeping) our audience’s attention is no easy task. That’s why first impressions are so critical, and it’s something that every business owner should keep in mind when designing content to represent your brand. I like to think of websites as the digital storefront for your business. And like any …
Friends, it is such an exciting week! I am beyond excited to share what I’ve been working on actively for MONTHS. In reality, the past 15 years of my career have set me up for this moment! I am hosting a 12 week fully-immersive branding and marketing intensive, specifically for empaths, intuitive, introverted and sensitive …
Introducing the 12-Week Branding and Marketing Intensive! Read More »
Have you heard the saying “it’s all in the list”? Email list, that is. That’s right, email marketing is the key to success for so many businesses, both big and small. But what about Instagram? I hear this a lot – and don’t get me wrong, social media is important! It’s a chance to build …
Empathic entrepreneurs are keenly aware of the way people are feeling. They tend to read body language and energy, and are highly sensitive and emotional. In essence, empaths are very in tune with themselves and others. Many people see being “emotional” in business as a weakness, but I actually think it is a superpower! Being …
Are you an empath entrepreneur? Read these 5 signs to find out. Read More »
Are you staring at your blinking cursor, with no idea of what to write for your next social media post? We’ve all been there and know how hard it can be to come up with fresh content when you are feeling uninspired. This is where our best friend, content pillars, come into play. Think of …
If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your values, history, and ideals into your brand is an important way to differentiate yourself and establish a strong brand identity. One thing that is foundational to any business, and is …
Why you need a strong brand mission statement (and how to write one) Read More »
Pictures by Abbie Takes Pictures and Emily Powely
